Aren't you drooling yet? 
Way back in 2000, I stumbled upon Wham Burger. I think that was the first time I got acquainted with gourmet burgers, and liked it very much. Back then, there weren't too many options for something one may call an affordable legendary burger. This inspired good friends Tony Yap and Dondi Lazaro to experiment on their own idea of how burgers should be. After several trials, all signs point to building their own burger brand, following the approval of both of their friends and families.
You can say that Wham was an instant hit in its first Quezon City branch. With its huge, hearty, and tucked with impeccably good beef between freshly baked delicious burger buns, Wham burgers captured the hearts of Filipinos. Celebrated for its never frozen patty perfection, the secret is also in its grilling equipment—a hybrid of electric and gas with pure charcoal on top. Cooking under the coals not only creates a savory, smoky flavor with an invitingly charred exterior, it rounds out an incomparable juicy texture in it’s strictly one third pound, certified no extender robust beef with 80-20 lean and fat. With its no short cuts, homemade-style formula that’s far from a typical fast food style or too expensive hotel burger, Wham is a bold version that sums up to affordable gourmet quality burger. And it's 100% Filipino burger!
“The initial simplicity of the food and items inspired from my international travels very much worked. Along the way, we had to adapt to Filipino taste, like adding Spaghetti in the menu because kids loved it and wouldn’t eat anything else. And the major draw about our burger is how we cook our patty. We use the old-fashioned real charcoals,” Tony shares.
Wham Burgers don't use extenders or artificial flavoring such as MSG. Another factor that gives this classic favorite a breed apart are the side choices such as potato wedges or bite-sized chicken.
The colorful, comic-inspired interiors of the outlet is a welcoming surprise to the customers from the very beginning since it lends a fun, awe-inspiring vibe which eventually became the signature feel and look of the stores. Interestingly, one of its flagship item “Kapow” was adopted from a comic scene to denote a sound effect.
The burger joint is now a family-owned business of Tony Yap with wife Camille, brother-in-laws Joby and Kiko with sister-in-law Liza. It has four branches including it’s first-ever Katipunan QC, SM North Edsa The Block, Molito Alabang and Mall of Asia.
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